As if I didn't go crazy enough with my Revlon Lip Butter splurge, I also picked up four Maybelline Color Tattoo 24hr (£4.99, 3 for 2 here). To be honest, I went to look at them to see what all the fuss was about, and then I swatched them and fell in love.
People have been saying these are similar to MAC Paint Pots, but I've never owned one so I can't comment on that. These are cream eyeshadows/bases that come in a thick pot which I really like - although when turned upside down as they are in the first shot, it looks like there is more product than there is. However, I've found that a little goes a long way with these, so it shouldn't be an issue.
Of course, being in the UK we get the short shrift when it comes to colour selection - the US has ten shades, and we got seven. The names have also been changed on their journey across the Atlantic.
I picked up four: On and On Bronze; Permanent Taupe; Turquoise Forever and Immortal Charcoal.
Sorry for the extra-cool lighting in the swatch photo above. The swatches are, from left to right: On and On Bronze; Immortal Charcoal; Turquoise Forever and Permanent Taupe. This is two swipes, no primer.
Immortal Charcoal is a blue-toned gunmental grey, with a frosty finish. I applied all the eye swatches using only my finger and without primer, and this was one of the colours that was hardest to blend, but I love it. You could use it alone, blend it into a smokey eye, or use it as a base for blacks, silvers or greys.
Turquoise Forever is bright metallic blue with silver shimmer. Of the four, I found this to be the least opaque and you can see it applied slightly patchy. Then again, this is applied with a finger without primer, and layered it would build up to a gorgeous pop of bright colour. Again this wears great over primer and under shadow, and really boosts blues.
On and On Bronze
On and On Bronze is a warm, shimmery bronze, as the name suggests. I sheered it out a little on the eye but it is very smooth and opaque, and probably my favourite colour in the bunch, as you probably guessed if you read my blog. This is perfect work alone, although it works great as a subtle liner or base too.
Permanent Taupe is my second favourite of the bunch; a matte, mauve grey. It is very opaque and smooth on application and works brilliantly as a wash of colour alone on the lid, but again works great as a base. I've seen some people use it as a brow gel, but my brows are too warm for that.
Formula wise, they are fantastic. Most of the shades I tried are opaque and can be sheered out or built up depending on the colour level you want. All of them work great as shadows, bases, and can be used as coloured liners or brow gels too.
As for the 24hr claim? I didn't wear them for that long, obviously, but I wore each shade all day and they did not budge. Obviously I didn't wear them as I did in the shots above (one colour per eye) as that would be weird! But seriously. No creasing, no fading, no slipping.
They are actually kind of hard to remove. The swatches on my arm stained a little, and I had to use makeup remover to get them off my eye as gently as possible. So the 24hr claim might be true!
So - longwearing, pigmented, beautiful shades and multi-purpose? When combined with the price point, I can't see a reason not to have these! I can see these making it into my monthly and even yearly favourites, I'm so impressed.
Have you tried any of these Maybelline Color Tattoos? Any shades you prefer or would recommend? Or are they on your wishlist?